<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Frugal Innovation - For Cities that Refuse to Fail]]></title><description><![CDATA[Frugal Innovation for Cities, by Dr Amy Hochadel and Andrew Cockburn, explores how real city leaders—not tech evangelists—are rebuilding urban systems through constraint, creativity, and courage, proving that progress doesn’t require more money, just bett]]></description><link>https://dramyhochadel.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!IZyT!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png</url><title>Frugal Innovation - For Cities that Refuse to Fail</title><link>https://dramyhochadel.substack.com</link></image><generator>Substack</generator><lastBuildDate>Sun, 10 May 2026 16:45:45 GMT</lastBuildDate><atom:link href="https://dramyhochadel.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Dr Amy Hochadel]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[dramyhochadel@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[dramyhochadel@substack.com]]></itunes:email><itunes:name><![CDATA[Dr Amy Hochadel]]></itunes:name></itunes:owner><itunes:author><![CDATA[Dr Amy Hochadel]]></itunes:author><googleplay:owner><![CDATA[dramyhochadel@substack.com]]></googleplay:owner><googleplay:email><![CDATA[dramyhochadel@substack.com]]></googleplay:email><googleplay:author><![CDATA[Dr Amy Hochadel]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The End of the Vanity Ranking]]></title><description><![CDATA[Why backward-looking liveability indices are no longer fit for the cities that intend to survive &#8212; and what forward-looking, evidence-based performance analysis must look like instead.]]></description><link>https://dramyhochadel.substack.com/p/the-end-of-the-vanity-ranking</link><guid isPermaLink="false">https://dramyhochadel.substack.com/p/the-end-of-the-vanity-ranking</guid><dc:creator><![CDATA[Dr Amy Hochadel]]></dc:creator><pubDate>Tue, 05 May 2026 20:41:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IZyT!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>00 &#183; EXECUTIVE SUMMARY</p><h1><strong>The indictment, in 250 words.</strong></h1><p>For thirty years, mayors and city CEOs have been graded by two dominant tools: liveability rankings and resilience frameworks &#8212; annual leaderboards that compress the unimaginable complexity of a city into a single ordinal position. Liveability rankings compress complexity into a single score. Resilience frameworks expand it into dozens of indicators, checklists, and maturity models. Both share the same structural flaw: they describe the system. They do not test it.</p><p>Both have been treated in press releases and pitch decks as if they were diagnoses. They are not. They are obituaries with better typography.</p><p>Every published ranking share three structural defects. They measure the past &#8212; usually with a one- to three-year data lag. They rewards incumbency &#8212; wealthy, stable cities accumulate scores by having already accumulated everything else. And it is unfalsifiable &#8212; the methodology is opaque, the weightings are unmoving, and no climate, fiscal or cyber stress is ever applied.</p><p>This paper argues, without softening, that the era of the vanity ranking is over. Cities now face heat domes, sovereign-debt crunches, AI-driven labour shocks, and infrastructure-grade cyber-attacks &#8212; often in the same fiscal year. A composite score that does not stress-test for any of these is not analysis. It is decoration.</p><p>Urban Cat Analytics builds and operates the alternative: a forward-looking, scenario-stressed, evidence-anchored intelligence platform built from two decades of on-the-ground work with mayors and cities around the world. Every assumption is published, every run is reproducible, and every claim is graded against a four-level standards-conformance ladder. The methodology classifies cities as <strong>Refusing to Fail</strong>, <strong>Adaptive</strong>, or <strong>Fragile</strong> &#8212; and tells you, before the next shock arrives, which one you will be.</p><div class="pullquote"><p><em>A ranking tells you where you stood. A blueprint tells you whether you will still be standing; whether your systems will still hold. Cities are running out of the luxury of confusing the two.</em></p></div><p></p>
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   ]]></content:encoded></item><item><title><![CDATA[Best Practice Is a Trap for Cities]]></title><description><![CDATA[By Dr Amy Hochadel and Andrew Cockburn]]></description><link>https://dramyhochadel.substack.com/p/best-practice-is-a-trap-for-cities</link><guid isPermaLink="false">https://dramyhochadel.substack.com/p/best-practice-is-a-trap-for-cities</guid><dc:creator><![CDATA[Dr Amy Hochadel]]></dc:creator><pubDate>Sun, 14 Dec 2025 08:22:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IZyT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>When cities get stuck, they look outward.</p><p>Someone asks who is doing this well. A list of examples appears. A delegation is booked. A case study is downloaded. What follows is usually described as learning, but more often it is avoidance. Copying best practice feels like progress because it is visible, defensible, and politically safe. In systems under pressure, it is far easier to borrow an answer than to confront how the city is actually run.</p><p>That instinct is one of the main reasons innovation keeps failing in cities.</p><p>Cities do not fail because they lack ideas. They fail because the systems those ideas enter are not designed to change. When a city copies a programme, a platform, or a policy from elsewhere, it rarely asks the harder question: what had to be true inside that city for this to work? Leadership cover, budget flexibility, procurement shortcuts, informal authority, and timing all matter. None of that appears in a case study or framework.</p><p>What travels instead is the outer form. The organisational structure, the programme name, the vendor, the governance diagram. The solution is lifted out of its context and dropped into a city that still operates with the same rules, incentives, and constraints as before. Nothing fundamental changes. The city has not transformed; it has added something new to a system that was already under strain.</p><p>This is the real flaw in best practice. It assumes implementation is the hard part, when in reality governance is. Cities import solutions without changing how decisions are made, how money flows, how risk is managed, or how learning is captured. </p>
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   ]]></content:encoded></item><item><title><![CDATA[Why Innovation Dies in City Procurement]]></title><description><![CDATA[By Dr Amy Hochadel and Andrew Cockburn]]></description><link>https://dramyhochadel.substack.com/p/why-innovation-dies-in-city-procurement</link><guid isPermaLink="false">https://dramyhochadel.substack.com/p/why-innovation-dies-in-city-procurement</guid><dc:creator><![CDATA[Dr Amy Hochadel]]></dc:creator><pubDate>Fri, 28 Nov 2025 10:05:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IZyT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>If you want to understand why innovation stalls in cities, don&#8217;t start with strategy documents or keynote speeches. Start with the contract. Procurement is where ambition meets reality, and more often than not, where it dies quietly.</p><p>Anyone who has worked inside a city knows how this story usually goes. A pilot shows promise. A team gets excited. Something finally feels different. Then someone asks the inevitable question: &#8220;How do we procure this?&#8221; And from that moment on, everything slows. Legal gets involved. Finance hesitates. The specification starts to warp. The original idea becomes harder to see with every rewrite. What began as a practical solution slowly turns into a bureaucratic artefact.</p><p>Procurement wasn&#8217;t built to do this work. It was designed to protect public money from misuse, not to navigate uncertainty or support experimentation. And in that original mission, it&#8217;s been largely successful. But now cities are asking procurement to perform a completely different role: to buy things that don&#8217;t yet fully exist, to contract for outcomes rather than products, and to learn in real time while still behaving as though certainty were possible.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Stop Slicing, Start Fixing: The Case for Frugal Innovation]]></title><description><![CDATA[By Dr Amy Hochadel and Andrew Cockburn]]></description><link>https://dramyhochadel.substack.com/p/stop-slicing-start-fixing-the-case</link><guid isPermaLink="false">https://dramyhochadel.substack.com/p/stop-slicing-start-fixing-the-case</guid><dc:creator><![CDATA[Dr Amy Hochadel]]></dc:creator><pubDate>Thu, 13 Nov 2025 08:36:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IZyT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>If you spend enough time with city leaders, you hear the same tension on repeat:</p><p>&#8220;We&#8217;re under pressure to fix heat, congestion, air quality, safety&#8230;<br>&#8230;and we&#8217;re still expected to keep the roads paved, the bins collected, the schools running.&#8221;</p><p>The list of challenges keeps growing. The budget doesn&#8217;t.</p><p>Frugal innovation starts from that reality, not from a fantasy.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://dramyhochadel.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Frugal Innovation - For Cities that Refuse to Fail is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><div><hr></div><p></p>
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   ]]></content:encoded></item><item><title><![CDATA[The Innovation Illusion]]></title><description><![CDATA[By Dr Amy Hochadel and Andrew Cockburn]]></description><link>https://dramyhochadel.substack.com/p/the-innovation-illusion</link><guid isPermaLink="false">https://dramyhochadel.substack.com/p/the-innovation-illusion</guid><dc:creator><![CDATA[Dr Amy Hochadel]]></dc:creator><pubDate>Mon, 27 Oct 2025 14:52:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IZyT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Every city claims to be innovating.</p><p>They have dashboards, accelerators, hackathons, and &#8220;innovation hubs&#8221; with open-plan offices and colourful sticky notes. But scratch beneath the surface, and most of it is activity disguised as progress.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://dramyhochadel.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Frugal Innovation - For Cities that Refuse to Fail is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Cities have learned how to perform innovation. What they haven&#8217;t learned is how to embed it.</p><p>The illusion is seductive because it feels productive. A pilot launches. A photo is taken. A press release goes out. But when the project ends, the same procurement rules, budget cycles, and approval hierarchies remain in place. The system absorbs the novelty and returns to business as usual.</p><p>And let&#8217;s be honest &#8212; the press conferences, handshakes, and ribbon cuttings are fun. They feel like big moments. But that&#8217;s not innovation. That doesn&#8217;t make a city more efficient. It doesn&#8217;t change the system.</p><p>The part of innovation that matters isn&#8217;t sexy. It&#8217;s not flying taxis or AI-rendered skylines. It&#8217;s the slow, often invisible reform work inside government &#8212; rewriting procurement templates, changing budget codes, simplifying reporting. It&#8217;s spreadsheets, not spotlights.</p><p>This isn&#8217;t the fault of civil servants or city staff. Most are doing their best within rigid frameworks built for a different era &#8212; frameworks designed to minimise risk, not enable learning. The problem is structural: cities are still wired for predictability in a world that now demands adaptation.</p><p>Every innovation unit starts with ambition &#8212; &#8220;Let&#8217;s test, fail fast, be bold.&#8221; Then the weight of procedure pulls it back to compliance. Projects shrink to fit budgets; visions shrink to fit reporting templates. And when the innovation team eventually folds, the city tells itself it tried.</p><p>Real innovation isn&#8217;t a department. It&#8217;s a habit.</p><p>It happens when the people who approve budgets, manage assets, or run daily operations have the authority &#8212; and the confidence &#8212; to try something new. It happens when a procurement officer can test a new vendor model without needing mayoral sign-off, or when a maintenance team can pilot a data dashboard without a 12-month contract.</p><p>That&#8217;s what frugal innovation looks like in practice: learning within the system, not outside it.</p><p>Frugal innovation isn&#8217;t a project; it&#8217;s a posture. It&#8217;s what happens when learning becomes part of the system, not an afterthought to it.</p><p>Cities that refuse to fail don&#8217;t chase new strategies &#8212; they embed innovation into everyday decisions, budgets, and workflows. They treat reform like infrastructure: something built to last, not announced to impress.</p><p>If cities want transformation that sticks, they need to make it routine. Give teams permission to test. Simplify approvals. Capture lessons. Share what worked and what didn&#8217;t.</p><p>Because until innovation is embedded, it isn&#8217;t real. It&#8217;s just theatre.</p><p></p><p><strong>This essay is part of our ongoing series, </strong><em><strong>Frugal Innovation for Cities</strong></em><strong>, based on our forthcoming book </strong><em><strong>Cities That Refuse to Fail</strong></em><strong>.</strong></p><p>We&#8217;ll be posting regularly with short, grounded essays on how cities can do more with what they already have &#8212; through constraint, creativity, and courage.</p><p>If you missed the first post, <em>Stop Selling the Future: Cities Don&#8217;t Need Another AI Fantasy</em>, you can read it here &#8594; </p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;5bda340c-6fcc-43d7-bb31-acf9491d3c44&quot;,&quot;caption&quot;:&quot;Every few months a new &#8220;future city&#8221; video makes the rounds&#8212;glass towers, drones, holographic mayors, everything running on AI. The captions are always the same: &#8220;This is what cities will look like in 2050.&#8221; Meanwhile, in the real 2025, most city governments are trying to get procurement to sign off on a cloud license renewal.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Stop Selling the Future: Cities Don&#8217;t Need Another AI Fantasy&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:97241389,&quot;name&quot;:&quot;Dr Amy Hochadel&quot;,&quot;bio&quot;:&quot;Dr Amy Hochadel and Andrew Cockburn explore how real city leaders rebuild urban systems through constraint, creativity, and courage&#8212;bridging policy, innovation, and design to show that progress doesn&#8217;t need more money, just better logic.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/40fe9ede-c4b5-4557-b75d-2ecc5fc395c8_144x144.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-10-14T08:16:29.184Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!IZyT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://dramyhochadel.substack.com/p/stop-selling-the-future-cities-dont&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:176120047,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:6570592,&quot;publication_name&quot;:&quot;Frugal Innovation - For Cities that Refuse to Fail&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!IZyT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://dramyhochadel.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Frugal Innovation - For Cities that Refuse to Fail is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Stop Selling the Future: Cities Don’t Need Another AI Fantasy]]></title><description><![CDATA[By Dr Amy Hochadel and Andrew Cockburn]]></description><link>https://dramyhochadel.substack.com/p/stop-selling-the-future-cities-dont</link><guid isPermaLink="false">https://dramyhochadel.substack.com/p/stop-selling-the-future-cities-dont</guid><dc:creator><![CDATA[Dr Amy Hochadel]]></dc:creator><pubDate>Tue, 14 Oct 2025 08:16:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IZyT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b2cb676-c482-4adc-a332-0357816a050b_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Every few months a new &#8220;future city&#8221; video makes the rounds&#8212;glass towers, drones, holographic mayors, everything running on AI. The captions are always the same: &#8220;This is what cities will look like in 2050.&#8221; Meanwhile, in the real 2025, most city governments are trying to get procurement to sign off on a cloud license renewal. </p><p>Big Tech loves to sell the idea that progress is a product: buy the platform, buy the upgrade, buy the future. But cities are not markets; they are ecosystems of people, trust, and compromise. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://dramyhochadel.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Frugal Innovation - For Cities that Refuse to Fail is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>When tech companies talk about smart cities, what they&#8217;re really selling is dependency&#8212;software that locks you in, consultants who never leave, dashboards that photograph well but tell you nothing new. These are not solutions. They&#8217;re stage sets. </p><p>Cities don&#8217;t need to buy innovation. They need to build capability&#8212;the internal muscle to adapt, reform, and learn. That&#8217;s not something you can subscribe to. It&#8217;s something you practice. </p><p>Every conference panel now ends with the same line: &#8220;AI will transform governance.&#8221; No, it won&#8217;t&#8212;not if the underlying systems are still designed for 1970s paperwork. </p><p>Digitising dysfunction doesn&#8217;t make it smarter; it just makes it faster. </p><p>The problem isn&#8217;t a lack of data or algorithms. It&#8217;s that the public sector has been trained to consume innovation instead of produce it. Cities are pitched solutions to problems they haven&#8217;t diagnosed. Pilots multiply. Procurement bloats. And when the platform doesn&#8217;t deliver, the blame lands on &#8220;the system&#8221;&#8212;never on the logic that built it. </p><p>Real reform begins with humility: asking what already works, what can be reused, what can be simplified. </p><p>That&#8217;s the core of frugal innovation&#8212;doing more with what you have before chasing what&#8217;s new. </p><p>Cities that refuse to fail aren&#8217;t waiting for flying taxis or AI mayors. They&#8217;re fixing bus routes, reusing assets, repurposing data, and rebuilding trust. They&#8217;re not anti-technology; they&#8217;re post-hype. </p><p>The real measure of innovation isn&#8217;t how futuristic a city looks&#8212;it&#8217;s how confident people feel that the system still works for them. That&#8217;s the work ahead: reclaiming innovation from procurement cycles and putting it back in the hands of those who actually run cities. </p><p>This piece kicks off a new series, Frugal Innovation for Cities, based on our forthcoming book Cities That Refuse to Fail and our Blueprint for Cities That Refuse to Fail <a href="https://www.amyhochadel.com/new-page">https://www.amyhochadel.com/new-page</a></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://dramyhochadel.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Frugal Innovation - For Cities that Refuse to Fail is a reader-supported publication. 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